Brainerd, MN Profile: Facts & Data

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Brainerd, Minnesota - Basic Facts

The City of Brainerd had a population of 14,582 as of July 1, 2023. Brainerd ranks in the upper quartile for Population Density when compared to the other cities, towns and Census Designated Places (CDPs) in Minnesota. See peer rankings below.

The primary coordinate point for Brainerd is located at latitude 46.358 and longitude -94.2008 in Crow Wing County. The formal boundaries for the City of Brainerd encompass a land area of 11.9 sq. miles and a water area of 0.72 sq. miles. Crow Wing County is in the Central time zone (GMT -6).

The City of Brainerd has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.


Jump to... (On This Page!)
  1. Brainerd 2023 Demographic Data
  2. Growth Rates for Brainerd (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Minnesota Research Tools (Easy Tools & Current Data)
  3. Minnesota Data Comparison Tool - 2023 Demographics
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Brainerd, MN Data & Demographics (As of July 1, 2023)

POPULATION

Total Population 14,582 (100%)
Population in Households 13,771 (94.4%)
Population in Families 9,469 (64.9%)
Population in Group Quarters1 811 ( 5.6%)
Population Density 1,202
Diversity Index2 25
 
 

INCOME

Median Household Income $50,011
Average Household Income $67,807
% of Income for Mortgage4 22%
Per Capita Income $28,885
Wealth Index5 47
Socioeconomic Status Index6 Moderate (45.9)
 

HOUSING

Total HU (Housing Units) 6,620 (100%)
Owner Occupied HU 3,482 (52.6%)
Renter Occupied HU 2,708 (40.9%)
Vacant Housing Units 430 ( 6.5%)
Median Home Value $182,104
Average Home Value $245,606
Housing Affordability Index3 109
 

HOUSEHOLDS

Total Households 6,190
Average Household Size 2.22
Family Households 3,189
Average Family Size 3.00
NOTES
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
  6. The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

GROWTH RATE / YEAR

2020-2023 2023-2028
Population 0.40% 0.12%
Households 0.52% 0.25%
Families   0.17%
Median Household Income   0.65%
Per Capita Income   1.79%
Owner Occupied HU   1.13%

Brainerd, MN - Peer Comparisons by Rank and Percentile

The table below compares Brainerd to the other 914 incorporated cities, towns and CDPs in Minnesota by rank and percentile using July 1, 2023 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 78 92nd
Population Density # 204 78th
Median Household Income # 834 9th
Housing Affordability Index # 448 49th
Per Capita Income # 826 10th
Diversity Index # 325 65th

Additional comparisons and rankings can be made with a VERY EASY TO USE Minnesota Census Data Comparison Tool.

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