Willow River, MN Profile: Facts & Data

Willow River, Minnesota - Basic Facts

The City of Willow River had a population of 427 as of July 1, 2025.

The primary coordinate point for Willow River is located at latitude 46.3183 and longitude -92.8413 in Pine County. The formal boundaries for the City of Willow River encompass a land area of 1.71 sq. miles and a water area of 0.15 sq. miles. Pine County is in the Central time zone (GMT -6).

The City of Willow River has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

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Willow River, MN Data & Demographics (As of July 1, 2025)

POPULATION
Total Population	427 (100%)
Population in Households	427 (100.0%)
Population in Families	337 (78.9%)
Population in Group Quarters¹	0
Population Density	240
Diversity Index²	25


INCOME
Median Household Income	$86,004
Average Household Income	$96,376
% of Income for Mortgage⁴	18%
Per Capita Income	$40,852
Wealth Index⁵	74
Socioeconomic Status Index⁶	Moderate (51.3)

HOUSING
Total HU (Housing Units)	196 (100%)
Owner Occupied HU	152 (77.6%)
Renter Occupied HU	29 (14.8%)
Vacant Housing Units	15 ( 7.7%)
Median Home Value	$245,122
Average Home Value	$275,543
Housing Affordability Index³	127

HOUSEHOLDS
Total Households	181
Average Household Size	2.36
Family Households	119
Average Family Size	3.00

HOUSING

Total HU (Housing Units)

196 (100%)

Owner Occupied HU

152 (77.6%)

Renter Occupied HU

29 (14.8%)

Vacant Housing Units

15 ( 7.7%)

Median Home Value

$245,122

Average Home Value

$275,543

Housing Affordability Index³

127

HOUSEHOLDS

Total Households

181

Average Household Size

2.36

Family Households

119

Average Family Size

3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

GROWTH RATE / YEAR	2020-2025	2025-2030
Population	2.04%	0.69%
Households	1.90%	0.87%
Families		0.66%
Median Household Income		0.78%
Per Capita Income		1.29%
Owner Occupied HU		1.41%

GROWTH RATE / YEAR

2020-2025

2025-2030

Population

2.04%

0.69%

Households

1.90%

0.87%

Families

0.66%

Median Household Income

0.78%

Per Capita Income

1.29%

Owner Occupied HU

1.41%

Willow River, MN - Peer Comparisons by Rank and Percentile

The table below compares Willow River to the other 915 incorporated cities, towns and CDPs in Minnesota by rank and percentile using July 1, 2025 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description	Rank	Percentile
Total Population	# 537	42nd
Population Density	# 670	27th
Median Household Income	# 315	66th
Housing Affordability Index	# 767	84th
Per Capita Income	# 466	49th
Diversity Index	# 367	60th

Variable Description

Rank

Percentile

Total Population

# 537

42nd

Population Density

# 670

27th

Median Household Income

# 315

66th

Housing Affordability Index

# 767

84th

Per Capita Income

# 466

49th

Diversity Index

# 367

60th

Minnesota Census Data Comparison Tool

Willow River, MN Profile: Facts & Data

Willow River, Minnesota - Basic Facts

Willow River, MN Data & Demographics (As of July 1, 2025)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Willow River, MN - Peer Comparisons by Rank and Percentile

Willow River, MN - Most Popular Things to Do

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